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The Next Trillion Dollar Wellness Industry -
One of the hottest business megatrends
Since the Sept. 11 attacks, Americans appear to be undergoing a
values shift, adopting more healthful, family-oriented lifestyles.
This trend is hot news for the home-based business opportunity and
organic and natural healthy supplements being offered to you via
this website.
A recent survey conducted by Harleysville, Pa.-based Natural Marketing
Institute found that 63 percent of those surveyed after September
11, state they are focused more intently on home and family quality
of life issues, and 30 percent have decided to increase their focus
on personal health and wellness (Scott, pp. 18-19). Surprisingly,
the wellness industry has not been impacted by the slowdown in the
economy after September 11. Steve Hughes, President of Frontier
Natural Products in Boulder, Colo., said in an interview for the
LOHAS magazine that the wellness industry in growing in all categories
because people are cocooning more and home-based businesses and
wellness products fit this model pretty nicely (Lampe, p. 31).
Our home-based business opportunity offers you
a chance at hitting the jackpot:
Think of the baby boomers who represent what Ken Dychtwald of a
San-Francisco-based consulting firm, Age Wave, calls a monster market
for anti-aging products (Hunt, p. 26). As American Demographics
points out in its October 2002 issue, "For 78 million Americans
between the ages of 38 and 56, the struggle to cling to youth has
moved from a private war fought in front of the bathroom mirror
to a highly public, generational obsession" (p.26). Dychtwald,
who has been advising Fortune 100 companies on the boomer phenomenon
for nearly two decades, is an ardent believer that a business
opportunity offering wellness products for baby boomers will be
among companies that will snare the broadly diverse boomer consumers
as they struggle to ward off the inevitable. He says that "...between
the illusion of youth and the reality of age is a gap. Within that
gap is a trillion dollars worth of business opportunity" (p.26).
Our home-based business opportunity offers tens of millions of
age-defiant boomers natural products, rather than mainstream pharmaceutical
offerings, to help them hang on to a semblance of youth.
Another gigantic opportunity for promoting our wellness products
is the LOHAS consumer group. The LOHAS consumers are a new breed.
They are a population with strong concerns about the environment,
human rights, sustainability of natural resources, community development,
fair trade, and spiritual and personal development. Their impact
on the marketplace stems from the fact that these consumers want
to integrate their values with the products and services they buy
and use. These consumers represent a market conservatively estimated
to represent more than $226 billion in annual sales in the US and
more than $540 billion worldwide (LOHAS, Fall 2001, p. 13). Research
conducted by Natural Business Communications and the Natural Marketing
Institute estimate the number of LOHAS consumers at 63 million strong
and growing.
What drives the LOHAS consumer is health-that of their families,
the planet, and the future of society. According to "The LOHAS
Consumer Identified" article, LOHAS consumer dominant concerns
are for social justice, conservation of natural resources, environmentally
friendly products, and the wellness of body, mind, spirit and planet.
The above values are exactly what our home-based business opportunity
and it's natural, organic, and wild-crafted products offer to the
LOHAS 63 million strong group.
The Baby Boomers and the LOHAS consumer group are increasingly
directing economic trends in the United States. A great part of
their spending habits within the wellness industry is already directed
towards various components of our natural product line and business
opportunity related services. We invite you to join our business
opportunity and become a leader in this industry.
The choices we offer are based on natural, organic and wild-crafted
products that are very popular to both the Baby Boomers and LOHAS
consumer group. Members of both groups are so value driven and
so strong in their commitment to quality offerings that they end
up selecting our product line a high percentage of the time. The
results consumers achieve help them emotionally connect to the products
and in turn they buy them time after time and ultimately end up
wanting to be part of our mission of sustainable lifestyle, healthy
living and financial well being.
References:
Emerich, Monica. (Spring 2002). The LOHAS Consumer identified!.
Natural Business LOHAS Journal. pp. 12-15.
_____________. (Fall, 2001). About LOHAS.
Natural Business LOHAS Journal. p. 13.
Hunt, Nancy Nachman. (Spring 2003). The Hunt for the Aging 78 Million
Pound Elephant. Natural Business LOHAS Journal. PP. 26-31.
Lampe, Frank. (Spring, 2002). Changing Industry, Changing Consumers.
Natural Business LOHAS Journal. pp.30-33.
Scott, Mary. (Spring 2002). Healthy Living.
Natural Business LOHAS Journal. pp.18-29.
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